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Coty Partners with Halle Berry for Fragrance

Coty Inc. announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
 
“A woman who defines beauty, Halle Berry exudes sophistication, glamour, sensuality and natural elegance – a combination of unique characteristics that will be bottled inside her exclusive fragrance,” said Bernd Beetz, chief executive officer, Coty Inc. “Working hand-in-hand with Halle, Coty will develop and deliver a new, one-of-a-kind scent that captures the essence of a strong, beautiful and inspirational woman.”
 
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty’s marketing, creative and product development teams.
 

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